Leading telecoms service provider in Africa and Asia, Airtel is now the official sponsor of the eighth edition of Africa’s biggest reality series, Big Brother Africa (BBA), dubbed The Chase, set to kick off May 26th, 2013.
Big Brother Africa is a revolutionary project that connects diverse audiences across Africa. It is the most successful television franchise ever seen on the continent, which grows every year.
The seventh edition, which was dubbed ‘Big Brother StarGame’, broke all records with its massive domination of TV screens and online space.
BBA ‘The Chase’ is expected to build on the huge success of the StarGame, a statement from Airtel Ghana said
It quoted Managing Director of Airtel Ghana, Philip Sowah as saying “Africa’s viewers are known for their passion for Big Brother Africa and we look forward to developing a number of exciting initiatives during season 8. I am delighted to welcome AfricaMagic and DStv into our family of commercial partners. We are also pleased to be associated with Big Brother Africa 2013. The show presents huge opportunities for Airtel to make an emotional connection with our customers.”
Big Brother The Chase will feature 28 housemates from 14 countries. The housemates will need to gain acceptance from viewers in order to survive evictions.
After 91 days of drama and thrills, the winner will pocket a massive USD 300,000 prize.